Inaugural edition of Audi Twin Cup – Technology 2011 in India
Audi India felicitates its best technical teams
• 36 Audi dealer technicians compete for the India championship
• Michael Perschke: “World-class service is increasingly becoming a deciding factor for customers and is the key to our success at the dealership.”
• Audi Delhi team triumphs in the India finals and will compete in the World Finals to be held in 2012
Mumbai: Audi, the German luxury car manufacturer, held the inaugural edition of the Audi Twin Cup – Technology 2011 in Aurangabad, India. 13 of the best technical teams from Audi dealerships across India participated in the exciting finals held for two days and competed for the championship title. Gerhard Pretorius, Head, After Sales, Audi India, handed over the Audi Twin Cup - Technology 2011 trophy to the winning team from Audi Delhi.
“The inaugural edition of the Audi Twin Cup - Technology 2011 in Aurangabad, India underscores our customer centric approach and our constant endeavor to perfect our premium services. World-class service is increasingly becoming a deciding factor for customers and is the key to our success at the dealership. At Audi, we demonstrate our premium services by keeping the customer at the center of everything we do. This initiative gives our Audi partners, who are committed to providing excellent service, with an ideal platform to demonstrate their expertise and efficiency”, said Michael Perschke, Head, Audi India.
The Audi Twin Cup is traditionally an equal test of technical knowledge and systematic customer orientation. Only those participants who are able to combine both skills have a real chance of winning this challenging service competition. In the final, even greater emphasis is placed on close and efficient cooperation between technicians and service advisors – a decisive prerequisite for perfect all-round premium service across all areas at the dealership. The joint task for the teams was to diagnose the faults competently in prepared vehicles, find optimum solutions and exhibit exemplary personal skills when interacting with customers.
The team from Audi Delhi demonstrated their perfection in service and emerged as winners in the keenly contested India finals, followed by an impressive performance by the team from Audi Hyderabad which secured second position.
“Audi Delhi demonstrated a professional and structured approach in the competition and we will support them well to ensure that Audi India is professionally represented in the Audi AG Twin Cup in 2012.This exceptional performance in such a challenging environment is truly commendable. This initiative not only rewards the participants for their excellence in service but also motivates them for the commitment they show in their day-to-day work," said Michael Perschke, Head, Audi India.
“We are very pleased with the quality of technical knowledge demonstrated. Our technical teams scored well in an Audi AG moderated framework, which means that they were evaluated on the same level as other markets internationally. This initiative helped us to elevate the technicians’ importance and role in contributing to the success of Audi in India. This recognition we believe, will be one of the pillars to support our Audi partners to motivate their talented technical staff,” said, Gerhard Pretorius, Head, After Sales Service, Audi India.
The Audi Twin Cup has been held once a year since 1996 worldwide. All members of the Audi dealer network participate in the championship.
As Audi continues to build and strengthen its brand presence in India, Audi India recently inaugurated a new showroom in Indore, Madhya Pradesh and plans to expand its network to 23 dealerships by 2012 from the existing 15 centres. Earlier this year the luxury carmaker opened new showrooms in Delhi, Chennai, Ludhiana and Surat. Last year, the company inaugurated showrooms in Mumbai West, Kolkata, Jaipur and Bengaluru.
Globally, Audi delivered more than 1,081,700 cars to customers worldwide from January to October 2011, an increase of 18 percent over the same period in 2010. Audi is No.1 in Europe and China. In 2011, Audi continues to be the fastest growing luxury car brand in the U.S and in India.
Audi India recorded an impressive 85 percent growth from Jan – October 2011 with a sale of 4,692 cars (2,535 cars: Jan – October 2010). In October 2011, the company sold 482 cars – a growth of 35 percent over the same period last year (357 cars: October 2010).
The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS 5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Lucknow, Mumbai South.
