Audi further strengthens its presence in Maharashtra; Opens new showroom in Navi Mumbai
• 20th Audi showroom in India; 4th in Maharashtra
• Showroom is located in a prominent Navi Mumbai mall
• Spread over a total area of 5100 sq. ft. with a boutique outlet mall concept
• Network expansion augments Sales; 5 more showrooms in 2012
Navi Mumbai: Audi, the German luxury car manufacturer, today announced the opening of its new showroom in Navi Mumbai – the fourth in Maharashtra after Mumbai, Nagpur and Pune. The entire Audi India Model range will be available for sale in Navi Mumbai along with the newly launched Audi Q3 that raked an unprecedented 500 bookings within 5 days of its launch.
“To tap further into the underlying growth potential of the luxury automotive market of India, we have chalked out our dealer expansion strategy to reach the maximum number of potential buyers. We have set a target of selling 8000 cars in 2012 and are seeing the market in Maharashtra as a key to the brand reaching this mark. With sales of our bestselling models- Audi A4, Audi A6, Audi Q5 and Audi Q7- in the fast lane, coupled with the launch and overwhelming response to the Audi TT, Audi S4, new Audi A4 and Audi Q3, we are well positioned for the future. We are happy to have found the right associate in Mr. Anand Rao (Aadya Motors). His rich experience in auto retail makes him the ideal partner for Audi in Mumbai West and Navi Mumbai”, said Mr. Michael Perschke, Head, Audi India.
Spread over a total area of 5100 sq. ft. the Audi Navi Mumbai showroom is located in the Raghuleela Mall in Vashi. The showroom has a display area that can accommodate 6 Audi cars. Audi Navi Mumbai will also house an Audi Shop and Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.
Audi Navi Mumbai will also manage the exclusive Audi service facility in Turbhe. This facility is spread over an area of 28,000 sq ft. and has a capacity to service 15 cars per day in 1 shift on a total of 10 bays. The technicians at the Audi facility are trained to provide world-class services to the customers
“The twin city of Mumbai, Navi Mumbai, is one of the largest planned cities in the world, and presently contributes 11 percent to our sales and we are confident of matching the demand for luxury mobility within our growing customer base in Maharashtra”, said Mr. Michael Perschke, Head, Audi India.
“I am delighted to announce the opening of Audi Navi Mumbai showroom.
With two world class showrooms in Mumbai, we are confident of offering an unmatched level of luxury to our growing customer base in the region. Audi's global leadership position and its unparalleled commitment to luxury is what has driven us at Aadya Motors to deliver this world-class facility” said Mr. Anand Rao, Managing Director, Audi Navi Mumbai and Audi Mumbai West (Aadya Motors).
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 20 centres. Audi recently opened new showrooms in Coimbatore, Delhi West, Nagpur and its second in Madhya Pradesh in Bhopal. Last year, the luxury carmaker opened new showrooms in Delhi South, Chennai, Ludhiana, Surat and Indore. Further developments include Lucknow and Goa among others.
The Audi model range in India includes the new Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car Audi R8 and the Audi R8 Spyder are available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Gurgaon, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Nagpur, Navi Mumbai, Pune and Surat.
