Audi rolls out Audi Mobile Terminal Tour 2017
To tour 40 cities in its third year
• Third year of Audi Mobile Terminal in India; has visited more than 50 cities over the last two years
• Designed as a fully functional mobile showroom, offers complete Audi experience
• Equipped with a car on display, Audi Accessories, Audi Collection and an Audi Lounge
Mumbai, April 22, 2017: Audi, the German luxury car manufacturer, has announced the roll-out of the Audi Mobile Terminal tour for 2017. Introduced in 2015 as a customer-focused initiative, the Audi Mobile Terminal, based on the Audi Terminal concept, is a fully functional mobile showroom designed to provide complete Audi experience to the customers - whether in a metropolis or a non-metro. Beginning with its 2017 season, the Audi Mobile Terminal will visit 40 cities with the first showcase being held at Meerut between 22 and 23 April, 2017.
”Customers in non- metro cities reflect similar luxury aspirations as any customer in Mumbai or Delhi. While technology has been the enabler in information accessibility, the dynamism of entrepreneurs and professionals from these regions who aspire to own luxury cars like Audi is vital for us. The Audi Mobile Terminal has been especially designed to fulfill their needs. It takes the Audi brand right to their doorstep as we understand that these customers deserve luxury wherever they are,” said Mr. Rahil Ansari, Head, Audi India.
Complete with car on display, Audi Exclusive Elements and an Audi Lounge, the Audi Mobile Terminal takes the brand to the doorstep of the Audi customer, while showcasing Audi brand values experientially. Besides displaying the Audi range of products, Audi Collection and accessories, the Audi Mobile Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and after sales support, in the comfort of the Audi Lounge.
Convenient to set-up and easily movable across locations, the Audi Mobile Terminal will be showcased to customers over two days in each targeted city in association with the Audi dealer partners. The Audi Mobile Terminal is slated to visit 40 cities this year across India. Over 6000 customers visited the Audi Mobile Terminal in 2015 and 2016.
The Audi model range in India includes the Audi A3 Sedan, Audi A3 Cabriolet, Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q5, Audi Q7, Audi TT Coupé, Audi S5 Sportback, Audi RS 6 Avant, Audi RS 7 Sportback, and Audi R8 V10 plus available across the country: Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Dehradun, Goa, Gurugram, Guwahati, Hyderabad, Indore, Jaipur, Jammu, Kanpur, Karnal, Kochi, Kolkata, Kozhikode, Lucknow, Ludhiana, Madurai, Mangalore, Mumbai, Nagpur, Nashik, Noida, Pune, Rajkot, Raipur, Ranchi, Surat, Thane, Udaipur, Vadodara and Visakhapatnam.