Changchun, a city of around 3.5 million people, is home to China’s oldest and largest automotive company First Automobile Works (FAW). It means that the region leads the way in the Chinese automotive industry.
Changchun is the capital of Jilin Province and is located in northeastern China, around one and a half hours by air from Beijing. Jilin Province covers an area of 187,400 km2, around half the size of Germany, but accounts for only two percent of China’s total land mass. Jilin has a population of over 27 million. The province is part of the heavy-industry belt in northeastern China. It shares a 232 kilometre border with Russia and a border of about 1,200 kilometres with North Korea.
Over 170 dealer establishments in more than 100 major cities and regions throughout the country: the exclusive Audi dealer network is considered a benchmark for the competition. As well as the locally built vehicles, Audi is steadily adding to the range of imported models available. A wide range of initiatives in the area of cultural and sports sponsorship promote the brand image in China. For example, Audi was the “Official Premium Automobile” at the 2008 Olympics in Beijing. Audi also organises the “Audi Art and Design Award,” the “Audi Summer Concerts” and the “Audi quattro Cup” in China.
The Changchun plant in figures:
|Site||FAW-Volkswagen Automotive Company Ltd.|
|Area||1.16 million m2 (FAW-VW overall)|
|Employees||8,900 (as at: December 31, 2010)|
|Models||Audi A6L, Audi A4L, Audi Q5|
|Production (2010)||209,269 cars|