The Audi RingA world premiere at the IAA 2011
With the Audi Ring, Audi is celebrating a very special world premiere: For the first time, the brand with the four rings is being presented in its own building on the Agora, the central forum and meeting place at the IAA, the most important motor show of the year.
30 vehicles will be on display. With an area measuring 100 metres in length, 70 metres in width and 12 metres in height, this building is the largest exhibition structure Audi has ever built. The spectacular construction with its contoured surfaces and elongated openings gives physical form to the Audi brand. It represents dynamics and lightweight design – for the first time this not only applies to the interior but also to the exterior architecture.
The visitors themselves become protagonists and are the focal point of a unique phenomenon: the Audi driving experience. On this circuit, which is 400 metres long and passes through all levels and display areas, you can sample the Audi model range in movement – and not just as a spectator! Jump in and experience the fascinating Audi models and competition cars from the passenger seat.
Public guided tours of the stand
Discover every detail: two public guided tours of the stand every day during the motor show, one in the morning and one in the afternoon, will provide exclusive insights into the Audi stand. The guided tours each last around 45 minutes. You can find out the exact times at the Audi stand.
