• Closure of single largest dealer location impacted sales
• "2018 was definitely a tough year for Audi in India. However, we managed to consolidate our position in the market while earning a profitable growth for our dealer partners." – Mr. Rahil Ansari, Head, Audi India
• Audi to introduce its flagship models the Audi A8 and the Audi R8, amongst others
• "We have an interesting year coming up in 2019 – the Year of the '8's – with an exhilarating line up of flagship models thus, promising a great array of choice for Audi enthusiasts in India." – Mr. Rahil Ansari, Head, Audi India
Mumbai, January 9, 2019: Audi India, the German luxury car manufacturer recorded 6463 deliveries for the year 2018 (-18 percent). In North India (Delhi NCR), where Audi records its maximum deliveries, it experienced an extraordinary effect owing to closure of its single largest dealer location, which impacted sales in the largest market for luxury cars in India. At the same time, the brand with the four rings also battled supply constraints of selected models owing to European market shift to WLTP cycles and resultant phase in – phase out of models, which also impacted deliveries.
"The year 2018 has been surely a challenging one for the automotive industry in India, especially in the second half of the year. The luxury segment was under pressure owing to financial market development, the changing customer sentiment and other reasons such as changes in policies with regard to taxes. We at Audi India faced some unforeseen business challenges during the year, which led to reduced deliveries for the year 2018. However, even in a difficult year, we managed to consolidate our position in the market while earning a profitable growth for our dealer partners," said Mr. Rahil Ansari, Head Audi India.
Audi will be introducing its flagship models the Audi A8 and the Audi R8 in the Indian market in 2019 along with other exciting models. Audi globally introduced the Audi e-tron and is planning its foray into the Indian market soon.
"I am excited to announce that we have an interesting year coming up in 2019 – the Year of the '8's – with an exhilarating line up of flagship models – thus promising a great array of choice for Audi enthusiasts in India. The focus of 2019 will clearly be on continuing to create a sustainable business from a long-term perspective for the brand Audi in India. Profitability is the key for everyone in the business and we would clearly like to grow on this path together with our dealer partners," added Mr. Ansari, Head Audi India.
Customers will always be at the core of Audi India's strategy and the brand with the four rings will roll out attractive Service Campaigns for the discerning Audi customers to remain the most competitive luxury brand in terms of total cost of ownership. At the same time, Audi will open more workshops this year to cater to the increasing customer requirements.
Mr. Rahil Ansari, Head Audi India also added, "Unique and clutter breaking marketing initiatives continue to keep the brand ahead in the 'pop culture' in India, which is why we are amongst the top choices of the luxury car buyers. This will be a strong focus area for 2019 as well and we will further create opportunities and fan moments for our enthusiasts with curated content and initiatives."
Audi India continued to offer an exciting line up of products for its customers in 2018 by introducing the following models: Audi Q5 TDI, Audi RS5 Coupe, Audi Q5 TFSI, Audi Q3 Design Edition and Audi Q7 Design Edition. Audi’s Customer Centric initiatives included the Audi Club India, Audi quattro Cup, Audi Driving Experience viz. Audi Q Drives, Audi Sportscar Experience, Audi Weekender and #TogetherWithAudi campaign with the friend of Audi 'Virat Kohli'.