Audi India brands a Jet Airways Boeing 737 with #A5BratPack
Audi India yet again did it in style – the brand with the four rings gave wings to its #A5BratPack campaign through a distinctive brand activation with Jet Airways. Jet Airways’ Boeing 737 airplane is being used as a perfect example of progressive Out-of-home (OOH) platform in the form of an ‘Airplane Wrap’ promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations. The branding, which covers the body of the Jet Airways Boeing 737 aircraft, will be visible to those boarding the airplane irrespective of the boarding method.
“The #A5BratPack targets the young minded population that is instantly recognizable, the ones who have always taken on stardom and success on their terms. The product line up packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who is waiting to latch onto the excitement. The #A5Bratpack campaign had been a non-conformist concept since its conception and execution, and in line with our progressive marketing approach, we decided to go larger than life and use an aircraft as an Out-of-home (OOH) platform to promote our Audi A5 range,” said Mr. Rahil Ansari, Head, Audi India.
Audi India launched the #A5BratPack –the Audi A5 Sportback, the Audi A5 Cabriolet and the Audi S5 Sportback in 2017. The powerful and flowing silhouette makes the trio truly aesthetic with abundant space inside. Beneath their skin, notably impressive traits include a newly developed suspension, high-performance drives, innovative infotainment solutions, Audi Virtual Cockpit and Audi Smartphone Interface.
“The specified values of fuel consumption and emission are determined according to the mandatory emission test measurement specified in Rule 115 of Central Motor Vehicle Rules 1989 (CMVR), under controlled conditions using reference fuel, at an agency authorized under Rule 126 of CMVR. Fuel consumption and emission values may vary due to factors such as driving habits, road and traffic condition, fuel quality, maintenance practices, loading pattern, ambient condition and engineering tolerances etc.
The values declared for the vehicles have been obtained from one of the variant tested as per Central Motor Vehicle Rule 115. Fuel consumption and emission value for other variants may differ. Audi India or its authorize dealers shall not be held liable for any difference in fuel consumption values, due to any of the aforesaid variables.
Due to constant product improvement / changes in regulatory framework, technical specification provided herewith are subject to change without prior notice, customers are requested to contact Audi Call Centre / Audi Authorised Dealer for further details.”