2nd February 2018
Now Flying #A5BratPack
Audi India brands a Jet Airways Boeing 737 with #A5BratPack
Audi India yet again did it in style – the brand with the four rings gave wings to its #A5BratPack campaign through a distinctive brand activation with Jet Airways. Jet Airways’ Boeing 737 airplane is being used as a perfect example of progressive Out-of-home (OOH) platform in the form of an ‘Airplane Wrap’ promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations. The branding, which covers the body of the Jet Airways Boeing 737 aircraft, will be visible to those boarding the airplane irrespective of the boarding method.
“The #A5BratPack targets the young minded population that is instantly recognizable, the ones who have always taken on stardom and success on their terms. The product line up packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who is waiting to latch onto the excitement. The #A5Bratpack campaign had been a non-conformist concept since its conception and execution, and in line with our progressive marketing approach, we decided to go larger than life and use an aircraft as an Out-of-home (OOH) platform to promote our Audi A5 range,” said Mr. Rahil Ansari, Head, Audi India.
Audi India launched the #A5BratPack –the Audi A5 Sportback, the Audi A5 Cabriolet and the Audi S5 Sportback in 2017. The powerful and flowing silhouette makes the trio truly aesthetic with abundant space inside. Beneath their skin, notably impressive traits include a newly developed suspension, high-performance drives, innovative infotainment solutions, Audi Virtual Cockpit and Audi Smartphone Interface.