Audi announces management changes in India

05th November, 2019

Audi India introduces ‘Lifetime Value Services’

Entails a host of segment first service benefits for enhanced customer experience

• Segment first top-up facility for Active Extended Warranty customers till 7th year
• Segment first - Anytime One Year Extended Warranty for all customers till 7th year
• Segment first - Road Side Assistance up to 11 years
• Provides flexible after-sales service plans up to 8 years

Mumbai, November 05, 2019: Audi, the German luxury car manufacturer, today introduced ‘Lifetime Value Services’, with Extended Warranty up to 7 years, Road Side Assistance up to 11 years and Flexible Service Plans up to 8 years in India - this is a part of Audi India’s renewed after-sales service strategy. Packed with a host of benefits, this initiative aims at providing an enhanced after-sales experience to all Audi customers.

With Audi Topservice CarLife products, Audi India is offering a variety of time and mileage options and a range of various products for customers, depending on their driving habits.

Commenting on this initiative, Mr. Balbir Singh Dhillon, Head of Audi India, said, “Our customers form the core of our brand. At Audi, we have always believed in adding value to our customers’ journey and it is imperative they receive the very best of services. With ‘Lifetime Value Services’ we are providing a package of best-in-class service benefits for Audi customers – with offers like Top-Up Extended Warranty and Flexible Service Plans for a seamless after-sales experience.”

Mr. Dhillon further added, “Customers can choose from a variety of offers, as per their driving requirements. We are also providing Road Side Assistance Coverage till the 11th year since car purchase – this is an industry first proposition. We are confident that offers like these coupled with a team of service experts will ensure excellent luxury and service standards for all Audi customers.”

Lifetime Value Services include:

- All active Extended Warranty customers can top-up till 7th year
- Top-up Extended Warranty can be brought +/- 15 days from the date from when the standard extended warranty expires, provided the odometer reading is less than or equal to 100K kms.
- One and two years Extended Warranty for active Extended Warranty customers

Anytime Extended Warranty includes:

- One year Extended Warranty for any non-active warranty customers
- Customer who do not have active warranty (standard or extended) can buy the one-year Anytime Extended Warranty from the 3rd year onwards until the 6th year, provided the odometer reading is less than or equal to 100K kms, the evaluation process has been completed and the car has been maintained as per the Audi India guidelines
- Extension of up to the 7th year is possible under this program

The Audi Service Plan has been revamped to provide a more bespoke solution for customers based on their requirements and service status. Customers can avail a host of service plans before the 30-day period based on their year of ownership.

In addition, customers now have the flexibility to purchase the Comprehensive Service Plan until the 20th month of car purchase. The Comprehensive Service Plan covers all component failures excluding tires and batteries.

For further details, customers can get in touch with their nearest Audi India dealership.