With an aim to be closer to strategic markets in the South East-Asia Pacific region, Volkswagen Group established Skoda Auto India Private Limited (SAIPL) in the year 1999 for the assembly and sales of Skoda vehicles in India. To further strengthen its market share in Asia, The Group set up two new entities in the year 2007: Volkswagen Group Sales India Private Limited (VWGSIPL) and Volkswagen India Private Limited (VWIPL). In 2008, Volkswagen Finance Private Limited (VWFPL) was formed as the 4th Volkswagen Group company in India. The VWGSIPL is fully responsible for the brands Volkswagen Passenger Cars, Audi, Porsche and Lamborghini in the areas of Sales, Marketing, After Sales, Dealer Network and Public Relations. VWFPL is the Finance entity which acts as an intermediary in arranging finance and insurance for Group cars.
The Audi brand stands for sportiness, progressiveness and sophistication, as well as for people who live this philosophy.
Audi is represented in 110 countries worldwide and in India since the year 2004. Since then Audi has pioneered in offering segment first product and services making it the leading luxury automotive brand in the country.
In March 2007, Audi set up its own sales company for India. By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi is making a clear long-term statement in the country with ambitious growths plans.