Privacy policy

Information on Data Protection and our Privacy Policy.

Code of Practice Concerning the Collection, Processing, Transmission and Use of Data

You will find details on the collection, storage, transmission and use of your customer data below:

1. Data collection and storage by Audi partners

The AUDI INDIA/Audi partner will store any data required for ordering your new car or for performing service and support activities for customers or prospective customers. Such data will initially include information required for purchase and service contracts. Moreover, data relating to the processing of transactions, such as the customer number and purchase price, shall be recorded, and records of vehicle-specific data and services provided as part of vehicle servicing shall be collected and processed.

Providing you have given your consent thereto, data required to perform customer support, to conduct customer surveys and to tailor customer information to your individual needs, as described at points 5.3 to 5.5 of this Code of Practice, will also be collected and stored by the AUDI INDIA/Audi partner. AUDI INDIA may share the above data with its group companies, its affiliates and partners, who may use the information for performing services, providing support, conducting survey and various marketing activities

2. Data storage at AUDI INDIA

AUDI INDIA will store data which it receives from the Audi partners as part of purchase and service contracts.

Furthermore, data from AUDI INDIA customers and prospective customers who contact AUDI INDIA via its website or the central Audi customer support centre will also be stored.
Data storage will equally include data collected in the course of AUDI INDIA marketing activities.

3. Data transmission between the Audi partner and AUDI INDIA

To ensure that the Audi partner and AUDI INDIA have up-to-date records and enable such records to be amended as appropriate, any data collected will be exchanged.

4. Use of data by the Audi partner

Any data collected and stored in relation to your person may be used by the Audi partner in question, for which use the Audi partner is directly responsible, in order to provide services and to process the contract, offer customer support, conduct customer surveys and tailor customer information to your individual needs (please refer to points 5.1 to 5.5 of this Code of Practice).

5. Use of data by AUDI INDIA

5.1 Provision of services

AUDI INDIA will use the customer data sent by the Audi partners so that it can provide the ordered services properly and quickly (e.g. new cars).

5.2 Contract processing

Once services have been provided in accordance with point 5.1 of this Code of Practice and/or so as to comply with statutory and contractual obligations in accordance with point 2 of this Code of Practice, AUDI INDIA will use the customer data transmitted by the Audi partner or collected by AUDI INDIA itself (e.g. as part of the warranty or guarantee). AUDI INDIA may, furthermore, invite you to take part in market research activities.

5.3 Customer care

customer data will also be used by AUDI INDIA to ensure that you receive comprehensive customer support services. This will not cost you anything and will include in particular the following services:

AUDI INDIA's central Customer Care Centre is at your disposal. During normal service hours, you can contact the highly trained professionals there, who will deal with and handle your concerns. The use of existing information will make it unnecessary to ask you for your data once more. In this way, your requests can be handled more quickly and in a more individual manner.

If your car breaks down or you are involved in an accident, Audi's emergency service is there for you around the clock. In emergencies, the use of your existing data may save precious time and so offer you fast and unbureaucratic assistance.

5.4 Customer surveys

Market research results form an important source of information for the ongoing improvement and refinement of products and services. , your customer data transmitted by the Audi partner can thus be used by AUDI INDIA so as to conduct customer surveys.

5.5 Customer information tailored to your individual needs
data relating to customer information tailored to your individual needs – if applicable together with other personal data given by you to the Audi partner and/or AUDI INDIA – will be pooled and stored in a database, where your data will automatically be evaluated in order to compare the resulting personal customer profile with individual product and service offerings. You can then receive appropriately customized information (e.g. offers on new products and services).

6. No forwarding of data beyond the scope defined above
Your personal data will not be transmitted unless covered by any of the instances mentioned above.


If you have further queries about this information, or if you require further explanations or wish to obtain further information about the data stored by the Audi partner or by AUDI INDIA, or if you wish such data to be corrected, cancelled or deleted, please contact:

Vijay Kamath
Data Protection Officer
Mumbai, India

General information

If you visit the web pages of AUDI INDIA, information of a general nature will automatically be collected. This information includes, for example, such things as the type of web browser, the operating system used and the domain name of your internet service providers. Exclusively such information is collected which does not allow any conclusions as to your identity. Besides, such data are also generated when visiting any other web page on the internet. This is thus not a function specific of the Audi internet pages. This kind of information is collected exclusively anonymously and used by us for statistical evaluation. The better we understand what you want, the faster you will find the information you are looking for on our internet pages.

The use of cookies

Cookies are text files containing information which makes it possible to identify repeated visitors exclusively for the duration of their visit to our web pages. Cookies are stored on the hard disk of your computer and do not cause any damage there. The cookies of our internet pages do not contain any personal data about you.

Cookies can save you having to enter data more than once, facilitate the transmission of specific contents and help us to identify those parts of our online service that are particularly popular. This enables us, among other things, to adapt our web pages exactly to your requirements.

If you want, you can deactivate the use of cookies at any time by changing the settings in your browser. Please use the help functions of your internet browser to find out how to change these settings.

User Tracking

In order to keep the offer on our web pages up-to-date, user-oriented and comprehensive, this web site uses Adobe (including Omniture Site Catalyst, Omniture Genesis, Omniture Discover, Omniture TagManager, Omniture SaintBernard) a web analytics tool that enables our services To optimize your needs. Adobe Analytics uses cookies that track your preferences when you visit our pages. This, for example, makes navigation easier - and we can further improve the usability of our services. The generated information (including the IP address) is anonymized by default before storage, so that a personal reference is excluded. For this purpose, this website has been adapted to ensure an anonymous collection of IP addresses (so-called IP masking). Only after this anonymization an evaluation for reporting takes place. The information generated by these cookies is usually transmitted to an Adobe server within the European Union. However, it can not be ruled out that in case of a technical emergency this data will be transferred to the USA and stored there. Of course, as a user of our websites, you have the option of refusing to accept cookies via your browser settings. By default, most browsers allow cookies to be stored. Changing this setting may result in functional limitations in our offerings. You may also object to this collection of the data (including your IP address) generated by the cookie and related to your use of the website as well as the processing of this data by Adobe by setting an OPT OUT cookie generated for this purpose.

Use of Facebook social plugins

Within your website, AUDI AG uses so-called social plugins ("plugins") of the social network, which is operated by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Facebook Social Plugin".

If you call up a website of AUDI AG that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and incorporated by him into the website.

By integrating the plugins, Facebook receives the information that you have accessed the corresponding page of the AUDI AG website. If you are logged in to Facebook Facebook can assign the visit to your Facebook account. If you interact with the plugins, for example, press the "Like" button or leave a comment, the corresponding information is transmitted from your browser directly to Facebook and stored there.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your related rights and settings options for the protection of your privacy, please refer to the privacy policy of Facebook.

If you do not want Facebook to collect data about you via the AUDI AG website, you must log out of Facebook before visiting any AUDI AG website.


AUDI INDIA employs technical and organizational security measures to protect the personal data you have given to us from any fortuitous or wilful manipulation, loss, destruction or access by unauthorized persons. Our security measures are improved and adapted on a regular basis according to the best practices.
We may collect device-specific information (such as model number / name, operating system, hardware specifications, screen resolution, browser used, IP Address etc.) popularly known as ‘device fingerprinting'.