Ms. Kühn-Gerres, the Greentech Festival (GTF) in London is entitled "Turning Climate Crisis Into Opportunity". What opportunities are you referring to?
Crises always create movement. People and also companies then develop a greater will to innovate. Processes are suddenly implemented faster and more effectively. And that is where we see opportunities. Because at the same time, the willingness for alliances and collaboration is increasing. A good example is the Corona pandemic and the change in the world of work - working from home is now taken for granted. With the onset of the crisis, there were suddenly solutions that have gradually become corporate standards.
You also address start-ups at the GTF. What role do they play in this?
Start-ups are drivers of innovation. They have the agility to develop solutions quickly and respond immediately to market needs. They are therefore an important source of impetus, particularly in times of crisis, even if scaling always requires large partners.
What developments do you notice in the "sustainable" start-up community?
We are in the midst of an absolute sustainability hype. An already established sustainability scene is being disrupted by new start-ups, but also by long-established companies. As always, this has its advantages and disadvantages. Diverse communities also make for more diverse discussions, and ideas and products have more chance of reaching the mainstream. However, not all products always deliver on their promises. Valid valuation models need to be established here in a timely manner. Nevertheless, I am very pleased that investors are seeing more and more potential in sustainable business models. This was not the case a few years ago.